Despite an exceptional product line, Italeno had no digital presence — no Instagram content system, no LinkedIn presence for a fundamentally B2B buyer, and a product that looked generic online instead of premium.
We approached Italeno with a strategy built around premium positioning and B2B credibility:
Product spotlight content that showcased installations and technical craftsmanship for architect audiences
Founder-facing videos and pattern-interrupt Reels to build brand recall
LinkedIn presence built from scratch, targeting architects, designers, and procurement heads
Google Business Profile optimisation to strengthen local B2B discovery
